Zara no longer wants to sell so many clothes: chairs, refrigerators, headrests, suitcases, cars, what will be next?
Why today when entering Zara it didn't look like Zara but a store in Benidorm? Among the novelties of the online store, many dresses, skirts, two pieces, sandals, but the most remarkable (and a bit very surprising) is that today Zara sells so many things that are not clothes nor do they look like it that we are in shock. We are not talking about the first time, that Zara has already sold suitcases, shopping carts and bouquet holders and racket holders.
But today Zara is a store on the Spanish seafront. And among its novelties, folding chairs to take as a deckchair, headrests for when you lie down on the towel, portable coolers in vitamin colors, a pack of cabin luggage, a picnic basket and a towel bag.
Benidorm in June, July and August. Everything you may need for the beach is already sold by Zara, which sometimes seems a bit like Ikea, a bit like Media Markt and quite a store on the promenade.
It is that our feeling is that Zara is diversifying so much that it is becoming more than a fashion firm, a shopping center in itself: we can already find the ideal clothes, the perfect lingerie, the beauty products that favor us, the accessories for our pets, jewelry, scarves, sportswear and now, as a summer extra, these accessories to go to the beach.
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— @AfterHoursVA Wed Nov 05 00:15:19 +0000 2014
What will be next for Zara is always a great unknown, but everything is possible at Inditex, with those brilliant minds always plotting new things.
We bet that the following will be appliances, their own mobiles, craft kits, office accessories and hopefully soon clothing for very short, even larger sizes, cafeterias, healthy snacks, hairdressers and state-of-the-art virtual dressing rooms.
For asking not to stay.