Logomania, bright colors and lots of jewelry

Consumption habits and consumer style choice have changed dramatically, influenced by pandemic.This has resulted in the rise of technological couture, the enthusiasm for digital experiences and an approach without repair to style and jewelry as a form of personal expression.

To celebrate the launch of its new smartphone, the Honor Technology brand commissioned the WGSN Trends prescriber to explore the trends that are currently marking the fashion and technology industry.This determined that consumers are "hungry for products and experiences that contribute extravagance to everyday" as they have shared.

The report "Trends of style, smartphones and personal expression" reveals that consumers are moving away from the "neutral sensations" that reconforted them during confinement, explains WGSN, to hug in their place "casual bright brights that nourish themselves of happy reasons, without complexes and with a lot of personal expression. "

Everyday extravagance and personal expression Consumers are trying to change the mantra of their life to guide it towards a brighter future in which to escape the ordinary and seek interesting moments that make the future see with optimism.

This behavior change is described as "daily extravagance", since consumers choose to dress in style as a way of expressing both on the internet and on the street, and then shared through the hashtag #dressup on social networks to surprisethe community that has been created around the "wow the everyday."

The contents related to personal expression are also increasing, as well as the importance of smartphones, which play a fundamental role in helping people express their values and status.Both creators and spectators are adopting a new way of showing "without filters", in the sense of creating and showing "without shame."

This contributes advances in technology, because with the current cameras of smartphones, anyone can be creator and share their stories with the rest of the world, and even stand out among the crowd.

Growing interest in monograms in tune with a renewed approach without style complex They adapt to new ways of expressing their style and showing their fashion identity through daring looks. , they relaunched their iconic monogram in response to the trend of 'logomania' that seized the industry. " That he associated both with The North Face and Balenciaga, two collaborations that gave a lot to speak presenting the two logos of such well -known brands. All these have trusted monograms to carry their logo and image to the next level, creating a greater commitment to consumers, eager to find new ways of expressing their style. "

According to WGSN, monograms provide a refreshing aspect that functions as an timeless and contemporary quality indicator, and small -scale repetitions can help offer something fresh, while the subtle monograms prints in combinations of tonal colors provide a modern touch.

Not only is fashion adopting monograms, technology is also entering the scene, and the Honor 50 smartphone already has its own combination of monograms colors with a design that breaks down the five letters of honor and reconstructs them to create a sequence of imagesHolistic that transmits an energetic and vibrant visual effect.

When commenting on the use of a monogram, Yuan Ze, chief designer of honor, said: "This striking design is unique in the smartphone sector, is inspired by the latest fashion trends and is a step beyond the classicsBlacks and the most off tones offered by other smartphone brands. ”

Light colors that improve the state of animocon desire that this new normality becomes normal to dry.This has already been seen in autumn/winter 2021 parades, with an increase of 55 percent year -on -year of the coolestAnd revitalize, the soft colors, the textures and the lighting effects that make people feel more comfortable shot in popularity. "

Jewelry boom after the pandemic can have decreased 18 percent between 2019 and 2020 according to Euromonitor, but demi-fine brands have experienced two-digit growth, and according to WGSN data, the search forInspiration in jewelry and content related to it has increased by 8 percent and has experienced year -on -year growth continued for 12 consecutive months.

This jewelry rise is due to the need of consumers to raise their appearance on the screen, and now jewels act as a new "collectible" for younger generations and consumers with design in design that are eager to show their individualitythrough precious relics.

The Business of Fashion Fashion Platform and the McKinsey consultant also revealed 2021 fashion status: watches and jewelry, which the jewelry market will recover before 2025 of the Covid-19 Pandemia and will grow worldwidebetween 3 and 4 percent a year.

Whether it is jewelry and smartphones, technological devices have become fashion and status symbols, WGSN adds.In addition, jewelry has become a source of inspiration for technology, in the case of Honor 50, this is inspired by the crafts of classic rings designs for the mount of its camera.

"The main camera of Honor 50 is polished with the same classic and timeless metal ring of the edge," explains ZE."Symmetric dual rings resemble a couple of eyes to help users to see more in everyday moments, while the appearance of the main camera is like a diamond ring and is a symbol of eternity, achieving the perfect combinationof form and characteristic factor. "

Consumers look at content creators Pandemia caused a growing need to connect with others and screens became the entrance door to do everything from communicating, learning, buying, working and entertaining.This has made physical and digital worlds intertwine even more, and that consumers give more value to the creation of digital assets as an expression of what they are as a person and their consumption, through unboxing or style videos.wgsnHe adds that consumers trust the Internet community to discover new products and trends through events broadcast live by hosts and communities of real people, not just promoters.The new world of "e-terraction" will become the new source of truth, with content creators who offer real-life advice and perspectives.

This has caused a boom of live broadcasts and an increase in the economy of creators.The TechCrunch-App Annie report estimates that consumers have spent about 6,780 million dollars in social applications in 2021, and this figure is expected to increase to 17.2 billion dollars annually by 2025.

Guillermo Cesar Restavichr.pp / member cimmarinstagram: @guillermo_restovich