Fahoma, the jewelry firm that has in love at Máxima, reveals a secret of Letizia

We know that Máxima de Holland loves large accessories and that is why they usually monopolize attention in many of their public appearances.It happened a few days ago when we saw her look spectacular orange pending. Hemos hablado con Fahoma, la firma de joyas argentina con sede en Madrid que tiene enamorada a la reina y que es la autora del citado diseño.First of all tell the followers of the style of the wife of King Gullermo who can already get them, commissioned, in the online store and that cost 98 euros.

This "family home", as they like to be called, was born in Buenos Aires in the 60s and became a reference for Buenos Aires.There is precisely where his relationship with the Máxima family began that, as you will remember, it is Argentina.“It was (and we hope it will continue to be to some extent) a tradition to go through Fahoma before going to a wedding or any other social event.The mothers took their daughters to choose accessories and the Zorreguieta family also practiced this tradition, ”explains Marion Stocki, the head of the signature and granddaughter of its creator.

Of all that has spent a lot of time, Máxim.A detail that excites them: “We have the honor that Maxim.It flatters us and moves us for all that that means ".

As with other royals, the fact that Argentina looks like its jewels or its bags is a great push for the brand: “It has a lot of impact.Every time she carries something, we contact us a lot of people.It does not surprise me, because maximum is ideal: a mixture of elegance, sympathy, spontaneity… ”.But it is not the only VIP that appears on the fans list of the firm: Edurne, Emma García, Pilar Rubio or Lara Álvarez have also brought Fahoma accessories.

The fact that they are based in Madrid makes it much closer.“We open the first store in Madrid in 2002 and I think, saving distances, we have had a homologous experience to Buenos Aires.The boutique was very surprising and unique, of daring and sophisticated accessories.In their day they told us that, apparently, they were not the taste of the Madrid, but we believed that yes and we were not wrong.We were very successful, ”recalls Marion, who came to the capital to start this adventure."I think we introduced the world of accessory that does not want to look like jewel, fun and sophisticated, and we believe that it is part of the usual costume of many women in Madrid," he adds.

Define your designs as author jewelery and dare to ensure that a little personality is needed to carry them, because they do not go unnoticed."I intuit that to put our pieces you need to have confidence and not be aware of what the rest think, because they are usually daring and sophisticated," says Marion.The last pending of maximum, in XL size;With a flower and an orange resin oval they are a good example.They are not the only ones he has, much less.In October 2019 he carried some fan form in an official act in his country and a month later other white glass in New York during the UN General Assembly.

And, attention, because we have reserved the big surprise for the end.Letizia also has some piece of Fahoma in her closet: “She used our accessories before being queen, especially night bags, but when I was a princess.Now it has not been in our things for a long time and of course it would be very flattering again as a client ”.