"Experience is a path that is done little by little": Carla Gutiérrez, director in Pandora

Our graduate shared her professional experience in Pandora, the Danish jewel manufacturer, as well as her passage through her alma mater.

LIC.Carla Gutiérrez (Marketing, Gen.´07), Director of Public Relations and Influencers for Pandora Latin America since September 2020, he shares with our university community his professional experience of this company of luxury articles.

He began his career in Pandora in January 2019 as Head of Marketing for the Mexico market, where he was in charge of digital communication issues, public relations and relationship with influencers, in addition to how stores are seen, showcases and visual merchandising for Mexico,The largest market in Latin America.

What our graduate most enjoys her work is to be able to conve."It's about making influencers feel part of Pandora's team," said Carla, added that he also seeks to create a close link with the consumer.

When questioning it about how the crisis for the pandemic has cope, he acknowledged that he faced many challenges, the main one, the uncertainty.“The business does not stop and had to continue making plans without knowing what was going to happen;The biggest challenge was to communicate to customers that the brand was reinventing and looking for opportunities within markets not yet known for them, such as accompanying the customer in their purchase process through a messaging application and having the online store,This helped the brand's clients always feel accompanied. ”.

On his university life, he recode that he chose the Universidad Anáhuac Mexico after having studied at the Semper Altius school network.“What I always liked about Anahuac was the balance between the professional and the staff;The whole issue of values that are instilled and help you in your day to day in your professional life, to train in the pre of your professional life without neglecting your personal life, ”he added.

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In an interview, Carla Gutiérrez said that business ethics was one of values that the university gave her.He also shared that the family helps him balance professional and personal life, and that companionship translates into teamwork.

Those students who are about to leave the university, our graduate called to always choose something they like, “you can't be doing a day to day without something that fills you, that you are passionate about.Be patient, do not hopeful, experience is a path that is done little by little, because it is about loving what you do and should do it with passion and delivery ”.

For Carla there are many types of leadership, some positive and other negatives, “the fundamental thing is that this person has the ability to convince the team that by conviction does what is being asked, thinking or trying to transmit.A leader connects with people and always talks about us, does not attribute everything to himself, is someone who inspires.A leader is always present and guides his team, ”he said.

Finally, he defined success as something subjective and personal, “for me it is to achieve the dreams that you have, from a very small to a very big one.I put daily goals and meet them makes me successful.Having balance between professional and personal life is to be successful ”.

Our graduate said today to be a more serene, calm, full and realized person in the professional and personal part, although he acknowledged that it has been a path of many changes, he said that being in the position he occupies today makes him one more personenriched.

*Mtra collaboration.Begoña Manero Martínez, Linking Coordinator with graduates.