This is how ‘Clean Look’ is achieved, Tiktok's most viral makeup

Networks are obsessed with cleaning.This is corroborated by the last viral trend: the so -called clean appearance or #Cleanlok, which is reflected in a hashtag that leads to 14.3 million views in Tiktok.This fashion follows the wake of one of the strongest currents in the post -confinement era in the world of beauty, which bets a minimalist and natural makeup."Triumph because you seek to respect what each one is and what you have, without trying to change it," corroborates the makeup artist Natalia Belda."Getting this clean appearance only requires small gestures, such as highlight.

Regardless of the makeup products they use to get a clean appearance, everything starts with the skin."You have to prepare it with daily cleaning, treatment and hydration.The antioxidant serums and super hydrant creams will get us to start with a “good face”, says Eva Juarranz, head of education of the IT Cosmetics.

Characterized by a fresh appearance, Clean Look tries to enhance the skin and natural features with only a few products.“In short, you highlight natural beauty and avoid having to use many cosmetics and invest a lot of money to be pretty.Although if the products are good, your skin appreciates it and guarantees that the work lasts, ”says makeup artist Sonia Marina.To understand this current, you just have to take a look at the Internet.Behind the screen, the youtuber and Tiktoker Eva Gutowski (also known as @Mylifeaseva) exemplifies it with its interpretation.In a video that adds more than 600.000 likes, she demonstrates how this clean appearance is achieved with just six products.

Inspired by celebs such as Zendaya, Bella Hadid, Laura Harrier and Rosie Huntington-Whiteley, this trend is friendly even for beginners because it is easy to do.It all starts with clean skin to which a touch of color is added.“To get this look it is important not to mask the skin that must be hydrated.You have to bet on a makeup base that covers enough but leaves the skin radiant, bright and without brightness, ”reveals Sonia Marina.If you want to take another step, Juarranz recommends opting for bases that not only provide color "but also that they take care of the face well because they protect it from the sun or contain treatment," adds the trainer who shares one of her tricks: "We can mixThe makeup base with the hydrant cream so that the finish is more natural.The skin will remain hydrated and, at the same time, we will get a smoother pigmentation ”.

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The next step is to apply the cream blusher, putting the pigment with the cheekbones to achieve an elevation effect.“The tone that occurs on the cheeks has to adapt to the skin.If it tends to citrine, you have to look.When applying it, so that it is natural, you have to smile and put it in the center of the moflete ”, details the Gabriel Llano, director of the lounge that bears his name.

He continues with combed eyebrows "simply with some fixative if you have an abundant eyebrow and if they are fine you can fill out a little to unify, but nothing to redraw them, because it is artificial," says Llano, who is also in favor of applying mask inThe eyelashes, "one or two layers depending on the intensity that is marked in the look", and a touch of color on the lips."To get a" biting "effect you have to hydrate it with a balm and put some color with your fingers in the center of the lip".Sounds simple, but when the products are used correctly the result is impeccable.If the look is sought to sophisticate, Sonia Marina trusts small gestures: "It is only necessary to enhance the eye with eyeliner or use a red lipstick".

Perhaps what makes this trend different from others is that it goes beyond simple makeup;Actually, it's about giving a general sensation of freshness.After the cosmetics, the Tiktoker Gutowski in its full video.He ends with sunglasses because, according to her, "you'll look fucking".

The makeup ‘Cleanlok’ is looking for a natural and fresh face.