These are the beauty 'looks' that unite women in their 20s and 50s on the catwalk

Inclusion in the world of fashion and beauty has become a key hallmark of these industries in recent years. And it is that, currently, there are many social commitments that consumers demand to see reflected in their favorite firms: diversity, female empowerment, the fight against harassment... In this way, the 73rd edition of the Mercedes-Benz Fashion Week Madrid It was the ideal setting for L'Oréal Paris, sponsor of the Madrid catwalk for more than 20 years, to join forces with the designer Ángel Schlesser to celebrate the 50th anniversary of his legendary slogan Because I'm worth it, a message with a great social burden which has been its flag for five decades, in a parade that paid tribute to women in style.

A display of fashion and exceptional beauty

The parade was a spectacular staging of designs that invited us to dream at the hands of models that represented the strength and beauty of modern women. Both firms, L'Oréal Paris and Ángel Schlesser, share such important values ​​as inclusion and diversity, with the clear objective of empowering women, whatever their size, age or style. As models they had exceptional personalities, and ambassadors of the firm, such as the actress and journalist Cayetana Guillén Cuervo, the presenter Francine Gálvez, the top of the 90s Cristina Piaget, and the model Pino Montesdeoca.

Because I'm worth it turns 50

These powerful women not only endorsed the values ​​of inclusion shared by L'Oréal Paris and Ángel Schlesser on the catwalk, but profiles such as Cayetana Guillén Cuervo and Francine Gálvez were also encouraged to make a testimonial video in which they explain in detail what it means for the motto Because I'm worth it for its 50th anniversary. Click on the video and discover why they identify with the French cosmetics firm.

See now, buy now: get the most iconic beauty products

As a novelty, on this occasion the catwalk was broadcast in streaming through the Primor website and featured a live purchase model see now, buy now with which the L'Oréal Paris cosmetics used in the different looks of the parade. Did you miss the parade live? Don't worry, you can watch it by clicking here. Keep reading and get the most iconic products of the brand, the favorites of designers and models.

Deeply hydrated face and hair

The actress and journalist Cayetana Guillen Cuervo (Madrid, 1969) surprised at the Mercedes-Benz Fashion Week Madrid when she paraded on the catwalk wearing a radiant face and hair. But her glow has a trick. L'Oréal Paris Revitalift Filler Anti-Wrinkle Serum has a high concentration of hyaluronic acid that visibly hydrates and smoothes the skin. Ideal for preparing the face for perfect makeup. To complement, Cayetana always opts for the Elvive shampoo for colored hair that contains color fixative elixir, UVA filters and nourishing concentrate.

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Perfect and blemish-free skin for longer

As usual, the model Pino Montesdeoca (Madrid, 1962) was once again one of the protagonists of L'Oréal Paris this edition and, incredibly, more amazing than ever! Her secret weapon from him? The Infallible 24h Fresh Wear makeup base by L'Oréal Paris, a true revolution in long-lasting makeup. Thanks to its new ultra-light formula with SPF 25 and high-strength pigments, it does not dry out, controls shine and protects from UV rays. To complement, use the Infallible Full Wear Concealer to control oil, conceal dark circles and have a flawless matte finish all day.

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An intense look with high impact

And, how could it be otherwise, Cibeles also witnessed great personalities such as Cristina Piaget (Madrid, 1969), an iconic top of the 90s. Her face conveyed security and vitality, especially her gaze. To achieve this, she used a duo that cannot be lost: Lash Paradise Mascara, with which she achieves lashes with more volume, pigment and perfect length, and Perfect Slim Liquid Eyeliner with an extra-fine tip for a more precise and easy brush stroke in a single pass. Both from L'Oréal Paris.

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Irresistible lips that do not fade

Finally, the journalist and presenter of Cameroonian origin, Francine Gálvez (Nkongsamba, 1966), looked great during Ángel Schlesser's presentation. What caught our attention the most about her beauty look were her lips that resisted intact all day. Her bet was the Infallible 24h Lipstick from L'Oréal Paris, an essential for lovers of long-lasting makeup. The best? You can choose between a matte or gloss finish. In addition, Francine chooses L'Oréal Paris Accord Parfait natural finish foundation, because she traces her exact shade and adapts to all its nuances.

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