Reunions, technology and beauty inspiration: this has been the delivery of the X Belleza Mujerhoy Awards to the best cosmetics of the year
This morning the delivery of the X Belleza Mujerhoy Awards was held this morning, in a particularly emotional ceremony, because it represents the return to a completely face-to-face gala, which also coincides with our tenth anniversary.
In an act full of emotion and reunions, led by the television presenter Ainhoa Arbizu, 17 products have been awarded, corresponding to many other categories, which recognize the best of the best in the cosmetics industry: niche fragrances, perfumes products, premium creams, facial treatments for daily use, body formulas, products to look great hair, devices, makeup...
This year has had the particularity that, for the first time, in the Premium Facial Treatment category there has been a tie, for which two of the finalist brands have shared the prize in this beauty festival that recognizes quality, efficacy and sustainability of beauty treatments and tools.
The awards, the creation of Gervasio Pérez, director of Fashion and Beauty at Mujerhoy./ LETICIA DÍAZ
The event was inaugurated with the intervention of Lourdes Garzón, director of Mujerhoy, who highlighted the importance of this sector of activity in her opening speech: «I feel that this edition is very special for many reasons, and not only because we have been sharing these awards with you for a decade. Last year we raffled the meteorites as best we could, but you did incredible and unimaginable things. So we put on our best clothes to recognize your enormous effort and your solidarity during the pandemic, and it was very exciting. This year we are talking about beauty again, but also –finally– about joy, because cosmetics is that, care, well-being, something that helps us feel good about ourselves. There is nothing more changeable than trends, but neither is there anything more immovable than beauty, that intangible that gives us great moments of happiness».
During her speech, the director of Mujerhoy highlighted the brand new redesign of the magazine: «We launched a logo, but not only that. This is the packaging of a content package that we do with great care, preparing high-quality reports and information, with the aim of entertaining. We have changed to continue advancing, we have evolved thanks to you and that is why I am very excited to receive you here today, because if we have learned anything in this difficult time that we are leaving behind, it is that the important thing is to enjoy friends, enjoy you”.
All the winners of the X Belleza Mujerhoy Awards. / leticia diaz
The gala has been full of thanks and speeches of positivity. For her part, the presenter Ainhoa Arbizu has insisted on the illusion represented by delivering these very special awards, which mean turning the page on a not very gratifying stage and has summoned the attendees to a new appointment next year.
“Being part of such relevant awards is a privilege. All the brands have to feel very grateful, because the know-how of an industry is recognized, which is synonymous with pleasure, technology, and above all, freedom”.
These have been the award-winning products at the X Belleza MujerHoy Awards:
Hair care: Kérastase Curl Manifesto Crème de Jour Fondamentale. He has received the Macarena Berenguer, Marketing Manager of Kérastase award.
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— I Write for Cash Wed Jul 03 17:44:21 +0000 2013