What is so special about Rosalía's lipstick for MAC Cosmetics?

long live glam

The singer becomes the new ambassador of the most iconic lipstick of the makeup firm

Editorial Barcelona

It was a matter of time before Rosalía ended up becoming the global image of a beauty firm. The Catalan singer has dazzled with her extravagant manicures and her eyebrows painted in different colors, in addition to daring to experiment with scissors and cut her own bangs during confinement. Therefore, it is not surprising that the interpreter of 'Malamente' has been chosen by an important makeup brand to be its new global ambassador.

MAC Cosmetics has chosen Rosalía as the image of its most iconic lipstick, 'Viva Glam'. In addition to its well-known red lipsticks, 'Russian Red' or 'Ruby Woo', the beauty company launched a product in 1994 to raise funds and raise awareness about HIV/AIDS, which sweeps sales every year and stands out for its intense color red.

“I am very grateful and happy to be part of the #MACVIVAGLAM campaign as its ambassador this year at @maccosmetics I remember so many people who are icons who have participated that I find it hard to believe, singers I have admired since I was little like Rihanna, Christina Aguilera, Lady Gaga, Elton John, Ricky Martin”, Rosalía has stated on her social networks.

It is a campaign that also donates 100% of the lipstick profits to organizations to help those living with or affected by HIV/AIDS, the LGBTQIA+ community, and women and girls.”

Rosalia

The 26-year-old has shown her excitement at being able to lend her image for this charity project. “It is a campaign that also donates 100% of the lipstick profits to organizations to help those living with or affected by HIV/AIDS, the LGBTQIA+ community, and women and girls. The lipstick will be in September! I hope you like it”, she stated.

The choice of MAC Cosmetics has not been accidental since Rosalía is one of the singers of the moment. Everything she touches turns to gold, which is why the firm has trusted her to raise the largest amount possible for the cause. Since the initiative was launched, more than 500 million dollars have been raised.

In addition, the campaign donated more than 10 million last April to the fight against the coronavirus. A donation that went to 250 local organizations around the world that worked saving lives during the hardest months of the pandemic. These included emergency food delivery services for the sick and elderly, such as the Angel Food Project in Los Angeles, New York City's God Love We Deliver program, or Lifelong in Seattle.