Mac Cosmetics recycling program explained step by step

There are many brands in the world that have launched recycling programs with which they seek their consumers to join this type of campaigns by giving them a different product or experience.

These types of strategies help brands to fidelize them with their users and in turn to create a good image of their company, such as responsibility with the care of the environment or other problems that currently affect the world.

As a well -kept secret to its faithful consumers has the famous Mac Cosmetics makeup company its recycling program.But with the arrival of social networks, a user revealed the not so well -known brand strategy with which he also rewards his clients for his participation in the recycling campaign.

What is the "back to mac"

Although the brand's digital portal explains what this program consists of, there are many users who have reported on social networks that do not know about this campaign and the few who say they know it is because they saw it in a video of TiktokOr on some social network, but not because the brand has made an advertising campaign explaining how its recycling program works.

According to the brand digital portal, the program is called “Back to Mac”, and is that most of the M · A · C packaging can be returned as part of the program.

Through the Instagram social network, a user identified as @ExpressionsMakeup, revealed that the steps you have to continue to join this program are very easy.

I'm so printed with my Student Council Members.They Led An Assembly to present Our Fundraiser.They have also ... https: // t.CO/CBMJOXRDF0

— DMS Stu Co Tue Oct 16 00:11:49 +0000 2018

The account that has 25 thousand followers explained step by step what you have to do to participate in the back to Mac and so the brand rewards you with a completely new lipstick.

"You have to wear 6 empty brands of brand products and they give you a lipstick," says the woman in the video shared on her Instagram account.

Similarly, the brand clarifies on its website that it does not accept the following containers, “the metal containers of the shadow palettes, coloring or dust downs in palette, eye eyeliners and wooden lip profilers and their lid.Secondary containers of any kind (cardboard boxes, plastic wrap/cellophane, purchase bags, etc..) Samples and Special Sizes (Tester containers, special -size products such as SIZED to Go or Minis Products, etc..) Applicators/Tools (disposable, tassels, sponges, scissors, spatulas, steps, tweezers, eyelashes, etc..) Accessories (needy, brushes blankets, briefcases, false eyelashes, blot film ".

Recycling program as a marketing strategy

Through recycling programs or awareness programs on any subject that is affecting society in the world, brands have found a place to establish more in communication and loyalty with their clients or future clients.

We currently live in a society that is very aware of the good contributions that a company can give to this type of problems that are discussion of public opinion.In that sense, these types of programs help advertising that a firm can generate to make themselves known and thus create a good image of your company in consumers around the planet.

Marketing is a way of conceiving the commercial function or exchange relationship, by companies or entities that offers their products to the market, which is why this type of campaign is a perfect advertising strategy to meet the needs and desiresof the consumer.

You can also read:

A waste translator to boost recycling in Mexico