The 5 new beauty brands that are changing the industry

These 5 brands are new and are revolutionizing the beauty industry, get to know them.

What happens in the rest of the world in terms of beauty? We took a virtual tour of the five continents and discovered how beauty brands are starting to play with virtual reality, creating products without plastic, and even forming a link with other disciplines, such as architecture.

Find out the trends that are emerging, we are sure that we will soon begin to see them in our country.

Flavedo & Albedo

Origin: Australia

The beauty industry generates more than 120 billion pieces of plastic packaging every year and the vast majority of that is not recycled. Aware of this is how Flavedo & Albedo was born, a fun makeup brand with great performance, and that does not harm the environment. All its containers and packaging are plastic free.

In fact, the materials used, such as glass, aluminum and sustainable wood, can be easily composted or recycled.

This is the future of beauty: high-performance products that don't harm the environment or animals. Needless to say, all of the brand's picks are cruelty-free. What we also love is its message: makeup can be fun, quality and also… eco-friendly!

Simihaze Beauty

Origin: United States

First the Simi and Haze twins conquered Instagram with their personality and style, what did they do next? Succeed in the beauty industry. Simihaze was born from the idea of ​​creating a brand that would reflect the future of beauty: minimalist and optimistic. Her idea is that makeup be fun, expressive and above all without rules or restrictions.

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That's why they created a collection that had everything you need, such as facial stickers (which celebrities like Hailey Bieber fell in love with), lipsticks of different colors and inks that you can use on both lips and cheeks. Each of their products are housed in sculptural packaging that is inspired by the sisters' love of art.

Tamburins

Origin: South Korea

It is no secret that South Korea is the paradise of beauty and the country where industry trends originate, and Tamburins is the clearest example. The brand recognizes the world of cosmetics as an opportunity to play with spaces, emotions, artists and virtual reality, not just as simple products.

Each brand's beauty pick, which ranges from creams, masks, perfumes and household products, has a space within the store that coexists with traveling art exhibitions. Thus, the buyer is not only going to try textures, discover fragrances and choose the next fragrance for his home, the customer leaves the store with a totally disruptive and exciting beauty concept.

Ulili

Origin: Morocco

From Morocco we love its colors, aromas, its culture and its people. Ulili reflects the traditions of the African country in the most spectacular way. For starters, the brand name has a lot of meaning. Ulili is a small tree with beautiful white and pink roses that adorns the landscapes of the country; it is strong, it has survived wars and to this day a few are preserved, remembering the history of the country.

Those memories and elements of Moroccan culture are what they seek to capture in their collections, in which you will find candles, soaps, diffusers and fragrances. All products are created by artisans and adorned with classic Moroccan screen prints by artist Zineb Benjelloun. The best thing is that everything is made from ceramic, in this way you will treasure the product all your life.

frame

Origin: Denmark

Denmark is renowned for its exceptional design. That good taste and creative eye is the core of Frama, a multidisciplinary brand that creates objects for the home inspired by a conscious lifestyle. Their store is a dream come true: they have everything from furniture, ceramic accessories and lights, to skincare products, hair and fragrances of the highest quality.

The Danish brand seeks to give "emphasis on natural materials and high quality geometries", so don't be surprised when you see a room diffuser in the shape of a bath bomb, because that is the idea, connecting imagination with practicality. Seeking to contribute a grain of sand, its entire line of apothecary is refillable; that is, if you are lucky and live in Copenhagen, you can go to the store and start a sustainable path.

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