The Mayan Day - Young launches makeup line honoring the capital of Qroo

Quintana Roo > Sociedad

Krishtel Kantún is the creator of the Wáay cosmetics brand, whose meaning in the Mayan language is a witch or sorceress;Through this local brand, the first makeup collection, Chetumaleña, is offered, which has as its main characteristic the colors that allude to the coat of Chetumal weapons: green, red, orange, yellow and coffee, among others.The creator enlista the launch of other products, such as lipsticks and bases.

In an interview with the Mayan day, Krishtel explains that the idea was born from the peninsular vision and the colors that characterize it.She is a graphic designer and puts into practice the industrial design for the elaboration of packaging, and that is how the image of Chetumaleña arose.

“I began to venture a lot in the design of products because there could even check even the print quality products, how it was done, then I was involved throughout the process from the point of the idea, to the talks with the factory that helped me, which is the one that became my supplier, in this case in this specific product, ”he explains.

The supplier is a Chinese factory and Krishtel herself ensures that the components that the shadow palette contains mineral pigments;In addition, it is a product that was not tested in animals.

To comply with the Official Mexican Standard (NOM), the product meets certain important requirements and is monitored by the Federal Commission against Health Risks (Cofepris).

The Wáay brand has as chetumal headquarters, with fixed points of sale through other young entrepreneurs who have their own makeup stores and who made sausage purchases to resell.

The product is also marketed in Yucatán and Krishtel talks about completing their sale in cities such as Guadalajara and Mexico City and even the United States through their online store, because due to the pandemic everything has been digital.

In the short term, the goal is to record its brand before the Mexican Institute of Intellectual Property (IMPI) and, once achieved, distribute it in shopping centers."I plan to have a physical store and the full line of Chetumaleña and look for other themes," he says.

Edition: Laura Mirror