James Charles, the makeup 'influencer' who has surpassed the Kardashian sisters

Neither Kylie Jenner, nor Kim Kardashian. The most influential name in makeup is... James Charles, a 20-year-old YouTuber who has outdone the most famous sisters on reality TV. According to a study carried out by the website Flawless.org, James Charles is the most Googled 'influencer or celebrity' to find makeup inspiration. Yes, the Kardashians continue to accumulate hundreds of millions of followers on the networks and thanks to their cosmetic brands they amass real fortunes, however, it seems that a strong competitor has emerged. 4 years ago, the New Yorker uploaded his first makeup tutorial to Youtube and since then he has recruited 17.9 million subscribers, almost 10 million more than Kylie has on hers. How did this guy manage to outdo the world's youngest self-made billionaire according to Forbes? In addition to his talent for beauty and his extreme makeup looks, James has been involved in some controversy with other heavyweights in the beauty community, Tati Westbrook and Jefree Star, a conflict that he himself explained on his platform through a video that already has 49 million views. This is the influencer who turns everything he touches into viral.

In addition to a makeup in which contouring and false eyelashes star from daily looks to red carpet events, his passion for wigs is another of the tastes that he shares with the Kardashian sisters. Since the beginning of his channel, Charles has not hesitated to show his own style and has already collaborated with artists such as Iggy Azalea, Kesha and even Kylie Jenner, whom he did makeup for her 2018 Halloween party. Thanks to his success, the youtuber has not Not only has he become one of the most searched people on Google, surpassing a billion results on the page, but he also achieved celebrity status when last year he was invited to the Met Gala, the most important party in the fashion industry. and in which they did not count, for example, with Khloé Kardashian on the guest list.

Like the Kardashians, James Charles also has an eye for business and a couple of years ago he created a palette of 39 shades of eyeshadow together with the Morphe brand - with which he released a second edition in 2019 - that sold out so just 10 minutes after launch. Again, a feat with which he surpassed Kylie, as the lip kits that have made her a billionaire disappeared from Kylie Cosmetics stock 24 hours after they went on sale. Added to all his triumphs is the fact that he has managed to stand out in an industry dominated by women and that millions of girls come to him to learn how to put on makeup, an achievement reserved for very few, such as Manny Gutiérrez, Patrick Starrr, Wayne Goss or Jeffree Star.

Thanks to his artistic talent and not being afraid to appear different, James has conquered millions of girls and boys who want to know more about beauty and makeup. The youtuber always starts his videos with an energetic "Hey, sisters!" ("Hello, sisters" in English) and continues with videos in which he appears putting on makeup in an escape room, dares with a tutorial in Spanish and even fixes himself following the advice of his followers. A creative, varied and very funny content with which he has managed to rise as the king of beauty gurus.