How to identify a cruelty free cosmetics brand

Although it may seem like a fad, the truth is that cruelty free cosmetics are gaining more and more followers in the field of beauty and as the ways of consuming have changed, the customer has taken a more conscious role regarding the products that buy in the market.

Currently when we talk about makeup we are interested that these products that have been our beauty allies for years are not tested on animals and fortunately there are signs that help us recognize brands that continue to perpetuate this type of practice.

Photo: Pexels

Detecting if a cosmetic is free of animal cruelty is not that complicated and that is why today we have for you the easiest ways to identify these products so that your consumption is conscious and someone is not hurt in this process.

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What are cruelty free cosmetics?

If a product indicates that it is cruelty free, it means that it is free of animal cruelty and has not been tested on animals. According to the organization PETA (People for the Ethical Treatment Of Animals), it ensures that thousands of animals are "used" to test and create beauty products. In many cases, causing severe damage to their nervous system that can even cause death.

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How to identify products free of animal cruelty?

The first thing is to detect the rabbit symbol on the packages, some have the legend: 'cruelty-free' or 'Not tested on animals'. It is also important to know that this symbol can change depending on the brand, some cosmetics have rabbit ears, others a stencil with the full figure of a rabbit or the figure of a jumping hare.

Photo: PETA

Identifying a brand that meets these requirements is easy, since we can always check the list of brands that Peta has registered as free of animal cruelty, where E.L.F, Urban Decay, Too Faced, NYX, among others, stand out. Here you find all the brands that have signed agreements not to use animals in their tests.

PETA credits these brands because, as they themselves state on their website: “They have signed PETA's statement of assurance or provided a statement stating that neither they nor their ingredient suppliers conduct, commission, or pay for animal testing for ingredients, formulas or finished products anywhere in the world”.

What happens with these tests in Mexico?

According to Forbes magazine, the position of Mexico, although this practice is not fully regulated, the beauty industry generates 10,000 million dollars in national territory dollars a year and harder data from the Animal Heroes organization, points out that some five million animals suffer this type of abuse annually in the country.

This year, the Senate of the Republic put on the table the initiative that prohibits cosmetic tests on animals, as well as the manufacture, import or commercialization of cosmetics that have been tested on animals regardless of where these products come from.

Although this initiative is already in the Chamber of Deputies, if this law is approved, Mexico would become the second country in Latin America to prohibit these practices