Unisex cosmetics, the gender revolution reaches the world of personal care

PURCHASE

One of the first to position itself on the neutral side of the cosmetic gender was the French cosmeceutical firm Matriskin. Their products were formulated without aromas and their packaging avoided the colors and shapes that we typically associate with one gender or the other. His approach was groundbreaking but, clearly, logical. They did not make creams for men or women, they made specific treatments for the real needs of the skin.

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It was shocking at the time (and still is today) because we have always been told that the skin of men and women are different. Thicker the first and finer the second, to give just one example. And it is true, but there are those who, beyond these differences, see common needs. Alexander Scholz, founder of the unisex firm Mut i, is clear: “the best way to approach skin care is not by gender. Unisex cosmetics focus on ingredients and formulation for individual skin types (oily, dry, combination, sensitive…). Furthermore, we believe that gender stereotypes are dissolving and diversity is becoming more visible. Unisex cosmetics respond to a social reality. Therefore, from our perspective, today it is no longer a niche category.”

For her part, Teresa de Miguel Miró, founder of My little Momó and Beldon Beauty, focuses on everything that this type of cosmetics can do for men and women without falling into gender differences. “Unisex cosmetics provide solutions to problems common to both sexes, such as dermal emptiness, impurities or lack of luminosity. They are products that focus on quality and efficacy, rather than on image or aromas... And what really matters in a cosmetic product is the amount of active ingredient it has, its penetration capacity; ultimately its effectiveness.