La Jornada Maya - The first ecommerce investment fund in the southeast is born in Yucatan

Yucatan > Economy

The Mayan Journey

01/24/2022 | Merida Yucatan

In order to boost businesses for exponential growth, without losing their autonomy, Mutante Holding Group is born in Yucatan, the first private investment fund specialized in e-commerce in the southeast, which seeks to contribute to economic reactivation and participate in the value of the online commerce market will increase 226 percent in Mexico by 2025, according to the study "The Future of Retail" carried out by Euromonitor International for Google.

Ramón Franco Ojeda, founding director of the fund and member of the Mexican Association of Online Sales (AMVO), reported that capital will be injected into ventures and companies in three sectors: sustainable fashion (Slow fashion), products and services focused on well-being and care of skin, as well as the beauty industry, which grew considerably due to changes in consumption habits in recent years and accentuated by the pandemic.

He highlighted that the AMVO Study on Online Sales in Mexico 2021 reported that electronic commerce generated a total of 316 billion pesos last year, 81 percent more than in 2019 and which places fashion, beauty and personal care, among the first three places of purchase preferences on the internet, even above pharmacy and supermarket; First of all, there is the food at home.

In this context, Mutante Holding Group arises which, unlike other funds, in addition to investing financially, provides: professional support, proven methodologies, knowledge through its advice of experts and strategic allies, and respect for the autonomy of the businessperson or entrepreneur. to maintain leadership in decisions vital to your business.

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“We know that there are funds that come and buy most of the companies, on the other hand we want to be the gene that is injected into the company to mutate towards the next level, without losing its essence, its purpose. We partner with e-commerce companies, through capital and know-how (knowing how), in order to scale, exponentiate and transform organizations”, Franco Ojeda pointed out.

He indicated that, with this investment proposal, they seek to contribute to the decentralization of funds and increase competitiveness by betting on the potential of young entrepreneurs and businessmen from the southeast, considering that sales on digital platforms enable trade without borders.

“Our short-term goal is to promote 6 to 10 successful e-commerce projects in Yucatan, small companies with high growth potential that can increase their sales exponentially. The objective is to grow together and have constant monitoring of the processes.”

According to the AMVO study, of the six geographic regions of Mexico, the southeast is in third place in percentage of digital buyers with a participation of 15 percent; in the first place is Mexico City with 34 percent and in the second, the western region with 19 percent.

Ramón Franco urged those interested in raising capital for their businesses to apply to the selection process through the page www.somosmutantes.com or request more information by email [email protected] to become part of the best projects. of the first generation.

Mutante Holding Group, is a sister company of Plog, a digital marketing & ecommerce consulting agency, which operates from Mérida and analyzes each project in depth to determine its viability and then begin the investment and support processes.

Edition: Laura Mirror