Corazón Birchbox creates its own cosmetic brand and launches its first refillable lipstick

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Birchbox, the leading beauty subscription e-commerce company, launches Re.fil, its own cosmetics brand that reinvents the essentials of the daily beauty routine with clean, refillable solutions that are both good for your skin and good for the planet.

Launching with a single multi-use product, the new brand aims to reduce plastic waste by creating refillable solutions for everyday beauty essentials. For this reason, it is committed only to sustainable materials. Each reusable case is made from PCR (post-consumer recycled) plastic instead of virgin plastic and the cans in which the products are packaged are made from 100% recycled and recyclable material.

Aimed at a woman who is committed to a simple and minimalist beauty routine, aware of the planet and who is looking for a cleaner alternative also in the care of her body and her skin, Re.fill offers a concept of 100% vegan cosmetics, cruelty free and respectful with the skin and with the environment.

The brand aims to reduce plastic waste by creating refillable solutions for everyday essentials.

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To do this, the firm is committed to a formulation free of parabens, phthalates, sulfates, non-USP grade mineral oil, petrolatum and paraffin, formaldehyde, formaldehyde-releasing agents, coal tar, oxybenzone and hydroquinone.

The first Re.fil product to be included in the September box is the refillable Re.fil Beauty Balm, a multi-purpose, comprehensive beauty balm that helps promote the skin's barrier function, provide hydration, condition and hydrate the skin of the lips or any other area of ​​the skin with dryness.

Its key ingredients are a blend of natural oils that includes argan, coconut, sunflower seed, macadamia, avocado, flaxseed and olive oil to provide powerful hydration and conditioning, improve the protective moisture barrier and help reduce signs of dryness. wrinkles and expression lines. It also contains squalene, a moisture-retaining antioxidant, ceramides, hyaluronic acid, and a soothing antioxidant from chamomile.

Lastly, its refillable case can be infinitely refilled. It's as easy as, when you finish your first capsule, remove the empty blue refill and place a new one in the case and ready for a new use.

[More information: Five tips for not giving up beauty with the mask]

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