Virgil Obloh: The man who brought his royalty to the streets |Vogue Spain Largechevron Menu Close Facebook Instagram Twitter YouTube Pinterest Facebook Twitter Pinterest Gallery Facebook Instagram Twitter YouTube Pinterest Largechevron
By Toni García
Virgil's death has caused authentic shock in haute couture circles.Illinois's had changed the rules of the game, first since his alliance with Kanye West and Yeezy, and then, with Off-White and Louis Vuitton.For the rapper, Obloh had served as art director and learned everything from the streetwear borders.
The creator, known for his off-white firm and for being in charge of Louis Vouitton's male collections, has died at age 41 because of cancer
By Mayte out
Although yesterday some analysis could be read that they talked about how the American guru had dynamited the world of the Sneakerheads (the big shoes collectors), the truth is that what Obloh did was - in reality - refine some of the parameters of collecting.OBloh introduced his own concept of fineness in the game and molded a new generation of lovers of the zapas.In the universe of the limited editions, the fish was sold (and here there have been few changes) since the irruption of Nike SB in 2003.With the arrival of Virgil Obloh and his particular vision, royalty landed fully in the street.
Streetwear sharks have not stopped craving SB models such as Paris, Michael Lau or What the Dunk, but now they have discovered that it was possible to play with iconic models such as Air Jordan, taking them to other landscapes without betraying their spirit.In the house of the Swoosh they still remember one of the first deconstructions of Obloh, which left the Aj One in the skeleton and that would inspire his first collection.
Although their models already quoted at very high prices (it was difficult to find their very iconic reinterpretation of the very iconic - Air Jordan One for less than 20.000 dollars), the death of Illinois has caused a true earthquake.Blazers, Air Force Oneas or VaporMax with the Off White labhave seen flooded by dozens of pairs of collectors who have decided that it was a good time to sell.
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Even models that had passed from tiptoe through the market, such as some dunk or the retro low sp, now come as their prices have shot.The latter, that one could buy without spending more than $ 300, suffered such an increase yesterday, that this morning it is impossible to take a couple to less than 1.500.All the great Trade agents in the Sneaker world (including Flight Club, one of the large reference stores), have suffered/enjoyed this seismic movement, which has placed Obloh as the most wanted man by the small and large collectors.
In his book, Icons (edited by Taschen), Obloh drew his plans for enormous expansion, following the same generic lines that promoted their emergence in the sneaker world: clear and concise line shoes, a combination of the original colors with new designs, an obsessive attention for the detail (which reaches the labels, house brand) and extreme attention to models little traveled in the collaborations until the date that combined with that deconstruction previously commented and that gave its shoes a unique aspect a unique appearance, as if the different parts (from the sole to the logos) float in a whole.
Speculation with the models of the African -American designer does not seem to cease and the very nature of his collaboration with Nike, which limited the shootings of the sneakers to very remote numbers from those who travel in the mainstream distribution, will help it.The death of the American, with only 41 years, has turned his work with Off White, Yeezy and Louis Vuitton into legend material.His Nike will not be an exception and if one wants to get something that takes his signOff White's pairs out there, so prices should descend - at least slightly - shortly.Be that as it may, his work is already part of the Olympus of the Zapas.
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