Ephemeral shops: the umpteenth excuse to travel through Spain this summer

The summer is just around the corner and the good weather invites us to dream about the holidays and those long-awaited escapades that it seems that, little by little, we can recover after a year of the most atypical. This year, national tourism is going to be one of the big stakes for many people, and it is that in our country we have real wonders. If you needed any more excuses to encourage you to book that trip to the beach you want so much, we propose another 4 in the form of pop ups. As usual, several of the most exclusive international fashion firms have opened ephemeral shops in strategic enclaves to boost their sales for the summer season, and Spain will host several of them. The Balearic Islands once again become the most sought after destinations by these brands, but they are not the only ones: discover these impressive spaces that are worth knowing.

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An exclusive store that sells a unique design

Ibiza is, without a doubt, one of the preferred destinations of the firms to place this kind of ephemeral shops, and Louis Vuitton has just inaugurated his, a completely exclusive design space located in the marina. In it you can find the 2021 Summer capsule collection for women, a selection of pieces among which the emblematic bags of the house stand out in soft tones that evoke those of the dawn of the island of Pitiusa. In addition, this concept store has for sale only the limited edition bag on the go Ibiza, a model inspired by the SAC plate launched by the brand in 1968 but reinvented with the giant size monogram and a degraded pastel tone with the word Ibiza engraved and matching leather keychain.

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Colour explosion and customised decoration

Also on the beautiful island Dior has opened an ephemeral space, in which the Dioriviera collection created by Maria Grazia Chiuri has been put on sale, as well as Kim Jones' bathroom proposals for man. For the third consecutive year, the maison establishes in Ibiza-specifically in the Marina area-a boutique that will only be open during the summer months, which has a modern and very colourful style, adorned with the toile pattern of Jouy in tones such as strawberry or lime matching the designs. The most original decorative elements stand out, all customised with the logo of the firam, from surfboards, skateboards or hammocks to... A motorcycle! It will no doubt become a unique purchasing experience.

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Luxury among Andalusian gardens

And from the Balearic Islands we travel to Andalusia, as Chanel has chosen the city of Marbella as the ideal setting for its first ephemeral shop in Spain, which will be open to the public from July to September. It will be located in the gardens of the emblematic Marbella Club Hotel, where you will find the Prêt-à-Porter collections of Spring / Summer 2021, as well as the proposals of Métiers d'art 2020 / 21 and the Chanel Coco Beach 2021 collection.

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Face-to-face digital fusion

The iconic footwear brand Castañer, which has conquered royals of the size of Doña Letizia or Kate Middleton, has opened two spaces for the summer season, one in Las Rozas Village in Madrid and the other in La Roca Village in Barcelona. Its peculiarity is that it is a new concept that seeks to boost digital sales, since in these shops, created in kiosk format, you can choose the model, touch the fabric, try the size and see the color of the alpargata you want... But you can't physically buy it! The idea is, once you've selected the pair you want, it takes care of it on a tablet and you get it a couple of days later at home.