Hermès demands the NFT creator for selling copies of the design of his Birkin Hermès bag demands the NFT creator for selling copies of the design of his Birkin bag

Hermès, the French luxury company, has sued Mason Rothschild, creator of NFT and who designed Losmetabirkins, alleging a registered brand infraction by selling digital copies of her most iconic bag.

Last November, Mason Rothschild created 100 NFT inspired by Hermès's Birkin bag in a new version that intended to be a tribute to the brand.This collection exhibited it in its concept store in Los Angeles, terminal27.These NFT, baptized as Metabirkins, were sold for 200 Ethereum (about 790 dollars each) and reaching a price of 47.000 $ on the basic website.Space and, according to the rarible NFT market, the collection has raised more than 1.2 million dollars.

In the lawsuit, Hermès accuses NFT creator of being "a digital speculator who seeks to quickly enrich himself by appropriating the Metabirkins brand to create, market, sell and facilitate the exchange of digital assets known as non -fungible tokens (NFT)".The firm continues to say that "the Metabirkins brand simply copy the famous registered brand Birkin de Hermès by adding the generic prefix 'goal'" ".

For his part, Rothschild responded through a statement in the Instagram account of the Metabikirns “the first amendment gives me the right to make and sell art that represents Birkin bags, as gave Andy Warhol the right to make and sell art thatRepresent Campbell can ".

"The fact that you sell art using NFTS does not change the fact that it is art.It is quite clear reading Hermès's complaint that they don't know what NFT is or what they do, "continues the creator.

Rothschild states that Hermès sent him a letter threatening him with a demand "if he did not submit" and stopped doing the metabirkins completely."We wrote to them and explain that we were not doing anything that we had no right to do.We told you that we believed that the dispute could be resolved with an informal conversation between me and the representatives of Hermès.The brand chose to break the negotiations and sue me, "he explained in the statement.The creator ends the statement notifying the French firm that will not be intimidated.

Before this event, Rothschild denounced that their metabirkins were being falsified and hundreds of copies had been sold until it reached a value of 35.000 dollars only at the Marketplace Opensea.After knowing this, Hermès also argues that the existence of fake or counterfeit metabirkins nft.

The case has not yet reached the courts, but given possible actions such as Rothschild on Hermès, companies like Walmart have begun to present registered trademarks about everything related to NFT, cryptocurrencies and 3D purchases in the metach.