Zara bets on women over 50 and these are the clothes with which it wants to dress them

We have not stopped lately to see how women appear on social networks who at first glance do not seem to fit the profile that we all have in mind as influencers. That is, young girls with almost perfect bodies and without a single wrinkle or blemish on their skin and who could easily pass for professional models. Instagram seems to be filling up more and more with women who are well into their twenties, with bodies of all shapes and sizes, who demonstrate in one post that age is not incompatible with elegance or good taste. Quite the contrary, if not they give style tips and how to really dress with more or less affordable clothes and how to wear them to get the most out of them.

Although this is not something new, since women like Iris Apfel have become benchmarks of good taste for years, something that has also happened with celebrities applauded by critics, such as Carolina de Monaco. But perhaps the fundamental difference is that while fashion publications were responsible for promoting these women and publishing their style, this new generation of mature women is in charge of promoting themselves, choosing their clothes for themselves without the help of stylists and taking their own photos, which they share on their Instagram accounts. There is even an octogenarian couple circulating on Tik Tok, whose looks that are not discreet and especially daring from brands like Margiela are causing a real furor.

For all this, Zara, always a pioneer in trends not only in clothing, but in everything that has to do with the world of design, from technology to logistics, has seen in it a new way of presenting its products to the world. collections, and in his latest campaign he opted for a woman with white hair or for the actress and model Marisa Berenson to show off his latest creations. And best of all, the sha dressed in the usual clothes that any 20-year-old girl could wear, moving away from the idea that at a certain age there are forbidden clothes or colors. Shirt dresses, printed pajama sets, voluminous dresses and even costume jewelery necklaces are some of the garments that the Galician firm proposes with these exceptional models that have already achieved applause among users of the social network.