What does it mean that Coty has acquired Kim Kardashian's 'beauty' brand?

Confess: Are you watching 'Keeping Up With the Kardashians' on Netflix and/or Amazon Prime? If so, surely you've noticed issues as magical as the two-thousand-year 'lookazos' they wear, the smoky eye makeup or the collaborations that at that time increased the coffers of the 'klan'. The latter focused on starring on the covers of fairly well-known magazines, some discreet action with various foundations or invitations to events for which they were dressed by a single stylist, all managed by the matriarch, Kris.

Twelve years later, 'things' have changed for the sisters, who now boast two empires valued at millions of dollars (and little remains, for example, of those small closets they had when they lived together).

@FLOTUS Perhaps you can teach children skills such as makeup artistry. Or how to walk. I'm sure there will be severe… https://t.co/uSTvY1hxLe

— taxpayer Sun Mar 03 12:19:18 +0000 2019

In Kim's case, her beauty company 'KKW Beauty' – where you can find all kinds of makeup and her well-known fragrances – has been acquired 20% by Coty (one of the largest beauty companies in the world and the same one that acquired a 51% stake in Kylie Jenner's brands in January, yes).

Under the terms of the deal, Coty has acquired that 20% stake in Kardashian West's beauty business for $200 million, and this, as you may have guessed, will bring some changes.

THIS IS WHAT WILL HAPPEN TO KIM KARDASHIAN WEST'S COMPANY 'KKW BEAUTY'

If you're a fan of this Kardashian, listen up, because this might be of interest to you: aside from the fact that the company will expand globally and the intention is for all products to be sold through major luxury beauty retailers (as well as through own digital), Coty will develop products for new lines: for skin care, hair, personal care and nails.

Kim commented, "Partnering with an established organization like Coty will be critical to moving my brands forward as their global reach allows for faster expansion and allows people around the world to experience new releases first-hand."

The 'hype' that the news has generated on social networks is real: have you also been wanting to know what they will surprise us with? For now, we will have to wait a little longer...