Top 10: the most popular beauty brands in the world (online)

The health and beauty sector is constantly evolving: new brands and products hit the shelves of virtual stores to try to satisfy the needs and tastes of consumers.

This 2019 has been a year especially full of innovation for beauty brands, in which we have been able to find new brands entering the scene, as well as changes in the preferences of users who increasingly choose eBeauty as a platform discovery and purchase of cosmetics.

To find out which beauty brands are dominating online shopping carts, Cosmetify has carried out this study that takes data from search trends, social media followings, as well as consumer engagement towards certain beauty brands during the last trimester.

From the most popular hair products to the most sophisticated fragrances, here are the top 10 most popular beauty brands in the world via online.

Top 10 most popular beauty brands in the world

To create this ranking, the study has taken into account these factors:

By taking all of these factors into account, among all the beauty brands in the world, Huda Beauty was ranked No. 1 after skyrocketing in this ranking over the past six years.

1. Huda Beauty

Huda Kattan is currently one of the richest women in the world, and she is also the founder of Huda Beauty, the brand that dominates the beauty industry. Quite an influencer, with 40 million followers on Instagram, who managed to transform her blog into an empire that now reaches 1,200 million dollars.

Her brand is backed by empowering motivational messages and a strong female role model, which has strongly fueled her incredible growth.

Huda Beauty boasts a search volume of 395,690, an incredible total of 22,774,762 hashtags on Instagram, and 39,341,389 followers with 0.43% engagement, giving an average score of 53.95, ranking as absolute leader among the world's most popular beauty brands.

2. Anastasia Beverly Hills

What has made Anastasia Beverly Hills get the second place in this ranking has been her “her eyebrow revolution”. Known for her famous Golden Ratio method, her various celebrity-studded collaborations and wild color selection have paid off well.

Anastasia Beverly Hills had a search volume of 266,810, with 17,194,561 hashtags on Instagram, 19,912,325 followers and an engagement of 0.22%, with an overall score of 44.11.

3. MAC Cosmetics

Angelina Jolie, Maddona, Kim Kardashian and Elton John are just a tiny part of the celebrities and mere mortals who have let MAC beautify their faces for more than 35 years, and despite time it continues to be one of the biggest representatives of the beauty industry.

The brand has been consistently successful, and it doesn't look like it's slowing down anytime soon. In this study, it obtained a search volume of 423,560, with 17,194,561 hashtags on Instagram and 22,933,797 followers who showed an engagement of 0.31%, with which it achieved an overall score of 40.47.

4. Yves Rocher

Yves Rocher, the French entrepreneur, founded his beauty brand in 1959, which is now in 88 countries on five continents, employing more than 200,000 people.

Now, the big French beauty brand has 2,169,320 searches during the last quarter, with 796,000 hashtags on Instagram, where its 986,761 followers show an engagement of 1.15% giving an overall average of 34.80.

5. Florence by Mills

This young and creative brand represents positivity, the things that make us happy, and has redefined beauty on its own terms.

Although this brand is quite young, its creator Mille Bobby Brown, who you surely know from the series Stranger Things on Netflix, has made a great impact in the industry, surpassing the greats of the sector.

Florence by Mills has 986,761 followers on Instagram, who have shown an engagement of 11.81%. The number of hashtags for her on her Instagram is 141,028, and the search volume for her was 5,520 for a total score of 32.51.

6. Kylie Cosmetics

The launch of her “Lip Kit” sparked the huge “bigger is better” pouty lip phenomenon. This celebrity and her beauty brand do not need much introduction, since in less than five years, Kylie Jenner has boosted her cosmetics brand beyond the clouds, positioning herself among the most popular in the world thanks to her amazing growth.

She has a search volume of 434,650, plus 22,211,058 Instagram followers with 0.81% engagement and 4,024,709 hashtags… and counting. With this, she has obtained a general score of 30. Let's remember that Kylie is the most expensive influencer in the world: she charges more than a million dollars per post on Instagram.

7. Jeffree Star Cosmetics

A cosmetics brand as iconic as its founder. Jeffree Star Cosmetics shows the industry game changer for this generation. With great vitality and creativity it was launched in 2014 and has become a favorite around the world.

It has a search volume of 133,460, plus 2,381,076 hashtags on Instagram, and a total of 6,647,560 followers on the social network showing an engagement of 2.71% for an overall score of 29.65.

8. Rude Cosmetics

Founded with the goal of offering affordable, yet high-quality beauty products. The team behind her believes that makeup is the best tool to express your inner self, and her fans are 100% accepting it.

It has a search volume of 6,240, a number of hashtags of 53,333, its followers on Instagram amount to 692,633 with an engagement on the social network of 0.24% giving an overall score of 28.67.

9. Maybelline

One of the world's best-known and classic makeup brands began in the United States as a small family-owned business in the early 20th century and is now at the forefront of beauty standards.

It has 581,110 average monthly searches, 5,214,647 hashtags on Instagram, and 9,788,862 Instagram followers, with an average engagement of 0.14% on the social network, giving an overall score of 27.11.

10. Foreo

Perhaps not as well-known as the top 9 in this ranking of the world's most popular beauty brands, however, it scores highly due to an impressive 118% increase in searches Google compared to last year.

This Scandinavian brand has gotten the job done and stands out among the most recognized in the industry with its electric facial cleansers, eye massagers and sonic electric toothbrushes.

Getting an average of 156,120 monthly searches, 131,663 hashtags on Instagram, and 494,611 followers, with an average engagement of 0.61%. His overall score is 25.95.

Most popular brands in each country

The study also shares with us which are the most popular brands by country. In Spain the absolute leader is Yves Rocher, as in Portugal, France, Germany and a large part of the countries of the world, as you can see in the following image:

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