Millennial cosmetics: the beauty secrets of the new generations

The fashion of naming the different generations does not come from now, but goes back many decades: the 'baby boom', the Y generation, the 'yuppies'... And now comes the 'generation' millennial', that is, those who have entered adulthood after the year 2000. They are considered to be those between the ages of 15 and 29 and, for the most part, are the children of the so-called generation Y, that is, all those who lived their youth in the 80s.

However, the concept of millennial goes beyond a specific age, since it extends, rather, to a lifestyle and a way of taking care of oneself that is shared by several different generations. The most outstanding of all is that they are great experts in digital environments. They are not separated from their 'smartphones' or any type of electronic devices and they are masterfully managed in the universe of social networks. This factor is also a determining factor in their purchasing habits, since they usually find out, through the internet, the trends, the products, how they are used... And it is also the channel they turn to when buying or, at least , to decide where they are going to do it.

Another of their characteristics is that they are total urbanites. They live mostly in urban areas, always watching a screen. And, perhaps precisely for this reason, they are strongly attracted to everything that is related to nature, with organic ingredients and as respectful as possible with the environment. This fact also influences the needs of their skin: it is subjected to high levels of pollution, overexposure to light from electronic devices, and they sleep less than necessary. Consequence: they need anti-fatigue and anti-pollution formulas.

And thirdly, they are impatient. They are used to the immediacy that the network offers them, something that they have incorporated into their lifestyle in every way. Therefore they want to see results, but they want to see them now, they are not willing to wait days, weeks or even years to see that something is working for them.

These are some of the cosmetics that we can find in a millennial toiletry bag:

1. Three in one: Speed ​​in its purest form: Liquid Care, from Lancôme's Energie de Vie line, works as a serum, lotion and moisturizer at the same time. One of its main ingredients is the soothing French lemon balm; and it also has cranberry, an antioxidant.

2. Cleanse in a twist: Urban Decay Oil Makeup Remover Stick is ultra-fast and effective. It is applied directly to dry skin; it is rubbed lightly so that it spreads well; add water and emulsify to a light foam and rinse well.

3. Super ingredients: Fructis has renewed the formulas of its hair products, enriching them with fortifying active ingredients extracted from different fruits and plants such as coconut, cucumber or mint. And without silicones.

4. Out of sleep: The Perricone MD Brightening Eye Cream formula bases its action on caffeine, which reduces puffiness, and reflective pearl technology that provides luminosity to the skin in this area.

5. Rescue operation: My Super Tips Crème SOS, by Guerlain, acts as a lifesaver for the skin, especially when it is sensitive or irritated due to changes in temperature, stress or lack of sleep, as it repairs the epidermal barrier that serves as our natural defense.

6. Multiply the care: Clarins Boosters are added to the usual treatment to achieve an extra result. The Detox helps the skin eliminate waste and breathe better thanks to the action of green coffee.

7. Moisturizes and perfects: Pep-Star HydroBlur Moisturizer, by Clinique, breaks with the traditional concept of moisturizing cream since, in addition to having a corrective effect on imperfections, it can be reapplied whenever necessary.

8. Without complications: Waso is a Japanese word that arises from the union of two concepts: inspiration and harmony. In other words, simplicity, naturalness and specific care for the youngest skin. One of its flagship products is the Color-Smart Day Moisturizer, a moisturizer with sunscreen that highlights the natural tone of the complexion.

9. Without leaving the shower: Living Proof's ElIn-Shower Styler is a styling cream that is applied to clean, damp hair, rinsed with plenty of water and, once the hair is Dry, it is shiny, textured and well defined. Ideal for fine or wavy hair.

Do you have an iOS or Android mobile device? Download the Vanitatis APP on your phone or tablet and don't miss out on our fashion, beauty and lifestyle tips. For iOS, click here, and for Android, here.