John Legend is throwing a skin care mark

The John Legend music star has always had a special connection with its audience.Now, the Egot winner is expanding his empire to the world of skin care.

John Legend has a great skin.

In addition to being a talented singer and songwriter, Legend is also known for having clear skin.In a January 2022 interview with Fortune, he admitted that he pays special attention to his appearance.

"Of course, I am in the public eye, so there is a little more value to make sure we take care and present ourselves to the public," he said."But everyone has skin, and everyone cares about their skin, and everyone cares about presenting themselves well in each situation, whether as a family, in the community or wherever they are,".

"It is a very important part of who they are, how they appear to the world and how they feel".

John Legend has a skin care line

Legend revealed that he associated with the Holding A-Frame to launch his own brand care brand.The nameless line will have a special approach to serve people with darker complexes, whose needs are often ignored in the skin care industry.

"I always remember when I was 15 years old.I wrote an essay, it was actually for the essay competition of the month of McDonald’s African -American History, ”he recalled.

“The message was simple:‘ How do you plan to make black history? ’And I said that it would become a successful artist, a successful singer/composer and that he would use that success to try to improve my community and pay as soon as I could.And so, I am literally living my dream of doing that ".

Celebrity skin care lines are fashionable

Legend is not the first celebrity to have its own product brand, be it skin care, makeup or other companies.In 2020, Rihanna sought to revolutionize skin care with her Fenty Skin product brand;Like her makeup brand Fenty Beauty, Fenty Skin was designed to serve previously neglected demographic groups.

A-Frame does not reach the table without experience in the skin care market.In September 2021, the company associated with the Tennis Champion and Mental Health Defender Naomi Osaka to launch Kinlò, a vegan and cruelty free brand for skin care designed for "those rich in melanin".Osaka has said that the lack of sun protection products made for darker skin tones is what prompted it to create the brand.

“Through my personal experience and my learning, I discovered that communities of black skin tones, brown and other melanized are often a late idea in discussion and research around sun protection, including the exclusion of studiesclinicians about skin cancer." She explained.

Jennifer Lopez entered the field of skin care in 2021 with her Jlo Beauty brand, just like Kylie Jenner with Kylie Skin.In 2020, Alicia Keys launched Keys Soulcare in association with ELF.Jessica Alba succeeded with her Honest Beauty brand, while Millie Bobbie Brown ventured into the world of skin care and makeup with her line, Florence by Mills.

Related: John Legend has just joined the successful Broadway musical of The Temptations ‘Ain’t Too Proud’