HND wants to move to Natura offering 50% earnings to vendors

HND wants to move to Natura offering 50% earnings to vendors

HND wants to move to Natura offering 50% earnings to vendors

El grupo brasileño HND enfocado en la venta perfumería, maquillaje y cosméticos aterrizó en el mercado mexicano en 2019 y desde entonces ha vendido 1 millón de unidades a través de consultores a los cuales les ofrecen una ganancia de 50%, siendo éste su mayor diferenciador, de acuerdo con Marilia Rocca, CEO de grupo Hinode.HND quiere desplazar a Natura ofreciendo ganancias de 50% a vendedores HND quiere desplazar a Natura ofreciendo ganancias de 50% a vendedores

“Our differential in business terms for someone who begins as a distributor or microenterprofaining is that we offer the highest profit in terms of resale, with a 50% gain that is a gain of 20% greater than the average market.The company distributes 50% of its income and is a very generous model for entrepreneurs. ”

Currently, the HND group has a presence in eight Latin American countries: Brazil, Mexico, Colombia, Ecuador, Peru, Bolivia, Paraguay and Chile.Although its arrival at the Mexican market is recent HND projects a 30% growth in the sale of its products as well as a turnover of 20 million dollars (MDD) by 2021.

“Mexico grew 30% from 2020 to 2021, in the pandemic we were successful in growing our operation in the country.In 2019 we started with 14 products of our portfolio and we currently have more than 60 products and we will have more releases, ”added Sandro Rodriguez President of HND.

HND quiere desplazar a Natura ofreciendo ganancias de 50% a vendedores

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The managers stressed that Mexico is key to the growth of HND since the potential of the beauty and personal care market is 8.3 billion dollars (BDD).

Given this, the Brazilian company has two business centers located in Chihuahua, inaugurated in February 2021, and in Veracruz, open in July 2021 with the aim of instructing the consultant network.

“We began to develop the manufacture of products in the Mexican market and today we have alliance with two companies: one is located in Guadalajara that develops the well -being line and we also have another in Mexico City that develops fragrances and creams in addition to the products that comeFrom Brazil, ”he explained.

For December, the Hinode group will boost its ecommerce site and aims to expand the range of custom products to the preferences of Mexicans who will also help the incorporation of more consultants.

"So far from our operation at the end of 2019 and so far we had more than 27,500 consultants who arrived in Mexico, today we are going for 30,500 consultants and this is an opportunity for the Mexican market," concluded Rodolfo Vargas,General Director of HND Mexico.

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