Green trends in the consumption of beauty products Green trends in the consumption of beauty products - Indigo Report

Body Positive, caring for the environment, the men's market and the development of products "free of animal cruelty" are the niches and trends in the beauty products market that are currently most valued, especially by generations younger.

“When we talk about a product that is cruelty free, that has organic elements, that works with the communities of Brazil to generate business but that at the same time they are participants in this business, matches with the young public, we are giving something that they want to hear and have a life purpose, something that really moves them”, explains Hans Werner, general director of Natura in Mexico.

If a digital channel is added to these characteristics, it is very likely that Centennial consumers and other young generations will approach a brand, says the director of the Brazilian multinational cosmetics and beauty and personal hygiene products that this week opened its first physical store in Mexico City and plans to close the year with another five physical stores in the country.

@TB_Times So , this is basically a training video for republicans on how to teach their children how to be bigots. K… https://t.co/aZjJ4SKSrf

— Scott Imrich Mon Jul 30 15:26:35 +0000 2018

This omnichannel strategy of Natura aims to approach new consumers. With the physical stores they plan to cover one in four consumers in this market who purchase through direct sales; and with the online sales strategy to the other three consumers who prefer to do it online.

Since April 2021, this brand enabled its site to buy online, largely focused on consumers looking to make quick purchases, from anywhere and at any time.

You can also read: Beauty Products, crisis-proof?