The effectiveness of Drunk Elephant explained by its founder

The effectiveness of Drunk Elephant explained by its founder

The effectiveness of Drunk Elephant explained by its founder

Beauty#drunkbreak Fri March 12, 2021 10:46 AMSofia Macedo / @sofmacedo

When she got tired of not finding skincare products that really worked for her skin, Tiffany Masterson decided to create her own brand: Drunk Elephant. The packaging is beautiful (and perfect for your Instagram story) but we're not exaggerating when we tell you that the real magic is in the formulas. We had the opportunity to interview Masterson to explain everything about his formulas and its effectiveness.

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ELLE: “The Suspicious 6” is an essential part of Drunk Elephant's philosophy, could you explain it to us?

TIFFANY MASTERSON: Those are the six ingredients that are problematic for the skin. They are not scary, nor are they necessarily bad or “toxic”, they can simply alter the functioning of the skin causing bothersome skin behaviors (such as acne, dryness, sensitivity and excess oil) and can be avoided. The Suspicious 6 are:

  1. Essential oils: By their nature, aromatic compounds are volatile, sensitizing the skin, and have no benefit that cannot be replicated by other non-fragrant ingredients.
  2. Drying alcohols: Although they help active ingredients to penetrate the skin more easily, they do so by dissolving the lipids that help keep the skin supple and hydrated. All of this leads to skin inflammation which in turn can lead to breakouts.
  3. Silicones: They can congest the skin, especially the heavier occlusive silicones (such as dimethicone) and prevent active ingredients (such as ascorbic acid) from penetrating the skin and performing their function. They can also dehydrate the skin.
  4. Chemical screens: These types of sunscreen active ingredients are sensitizing, especially when used around the eye area or in people with sensitivity and skin disorders (such as rosacea or eczema). For some people they can be great, but for others they can be very problematic, which is why we use physical screens.
  5. Fragrances / Dyes: These are designed to add a nice color or scent to the formula, they do not have any benefit for the skin but can sensitize it and take away from ingredients that are really good for the skin.
  6. SLS (Sodium Lauryl Sulfate): It is a surfactant that is too good at its job. Not only can it be very harsh in terms of removing moisture, but it is a small molecule that penetrates the skin, causing inflammation and possibly damaging its barrier.
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ELLE: Drunk Elephant doesn't take into account whether an ingredient is natural or synthetic, so why isn't natural always better?

TM: The reality is that everything is made from chemicals and not all natural ingredients are good for you (for example, poison ivy and arsenic are completely natural) and not all synthetics are bad. ascorbic acid), for example, is synthesized from citrus fruits to make its version more stable and concentrated. When we create our formulas, we look for them to be nutrient dense, loaded with antioxidants, vitamins, and other beneficial ingredients. Drunk Elephant believes that there are many amazing ingredients that come from nature, but that they need the help of science to make them better: more stable, concentrated and effective.

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ELLE: What is biocompatibility?

La efectividad de Drunk Elephant explicada por su fundadora

TM: Biocompatible means that we are committed to only using ingredients that directly benefit skin health or support the integrity of our formulas. That's why we focus on healthy pH levels, formulas that the skin recognizes, a small molecular structure that is easily absorbed, and effective active ingredients that also support and maintain the skin's acid mantle.

ELLE: Can we mix and match Drunk Elephant with other brands?

TM: It's okay to mix and match but the most important thing is to avoid “The Suspicious 6”. Remember that a skin care formula - or routine - is only as good as its worst ingredient.

ELLE: What advice would you give someone who wants to start taking care of their skin?

TM: The basics is to avoid “The Suspicious 6” and start with a short routine, you just need a cleanser, moisturizer and sunscreen. In the beginning, less is always more, so as not to overwhelm the skin. Little by little, you can introduce additional products as your skin adapts.

ELLE: You started with skincare and now you have a hair care line, why did you decide to expand the Drunk Elephant lines?

TM: I had been asked many times by my consumers if I was going to expand the line and really wanted hair care formulated with my philosophy. When Chris McMillan mentioned something to me, it seemed like a great idea. I know about formulas, he heals hair, so we apply my philosophy and his knowledge in hair care.

ELLE: What Drunk Elephant products do you think everyone should try?

TM: When someone is starting out on the line I always recommend they start with “The Littles” as it contains a 30-45 day supply of 8 size travel products. When used together, they cover all the needs of the skin and allow me to prove my philosophy. Starting with “The Littles” gives you a chance to see which products work best for your skin depending on what it needs on any given day.

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