Serum: what it is, what it is for and when it is applied to the face

Creams

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Still haven't included a serum in your facial routine? You must do it if you want to treat the needs of your skin specifically and in depth. Its high concentration of active ingredients penetrates the deepest layers of the skin and provides almost immediate results. We tell you everything you need to know about the serum to start using it now. Serum: what it is, what it is for and when it is applied to the face

The foundation for any facial routine is cleansing and moisturizing (and sun protection during the day). These steps are essential, but they do not specifically address skin problems and needs, for this we must include the facial serum as one more step in facial care. It is a product with a high concentration of active ingredients, with a light and fast-absorbing texture that quickly penetrates the deepest layers of the skin to exert a specific action.

When do you apply the serum?

The first step in your facial routine should be cleansing, and once your face is clean and dry, apply the serum. Always before the moisturizer and, if you use it, after the toner. Depending on the function and ingredients of the serum, you can use it once or twice a day, in any case it will always be preferable to apply it at night.

Serum: what is it, what is it for and when it is applied to the face

The serum is a complement and does not replace other skincare steps. And it is that by itself it does not moisturize and its functions will depend on the specific product, but it is common to believe that a moisturizer is not necessary and the reality is that they complement each other, but not replace each other. The serum works deeper, reaching the deeper layers of the skin, while the cream stays on the surface to hydrate and protect the epidermis.

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How is the serum applied?

No more than a small amount of product is necessary for the entire face, and the ideal is to apply it with light touches with the fingertips (not spreading it) . They have a light and concentrated texture that is easily absorbed.

Types of serums

Finding the perfect serum is not an easy task, because there are an infinite variety on the market that treat all kinds of skin needs. Some of the most common serums are:

Before buying any serum, you should know what your skin is like and what its specific needs are. From here, it is a matter of finding the one that best suits you (and trying, because it is not easy to find the right product the first time).