Mustela, the leading skincare brand for babies and children, launches the "One Baby, A Thousand Questions" campaign

It is a fact that raising a child is a wonderful adventure full of hope and enthusiasm for the arrival of a new life, which is also accompanied by challenges and constant learning.

From the first moment, new dads begin to ask themselves many questions and when the great moment finally arrives to hold him in his arms, this multiplies: Will he be cold or hot? Which will be better: exclusive breastfeeding or giving him a bottle? Why cry? Why do you wake up at night? How come your skin is so dry? What ingredients are good for your skin? What world are you going to leave to your children? Today, 82% of Young parents feel anxious when their child is born, and 7 out of 10 parents want to see parenting conveyed from a real-life angle.

Mustela, she does not pretend to answer all the questions of the parents, nor to impose dictations. Her only wish, since 1950, is to contribute in her own way to the well-being of mothers and fathers, as well as babies and children.

Mustela is a brand from the French Expanscience Laboratory with more than 70 years of expertise in the needs of baby's skin. It also shares the vision that the world will be better tomorrow. And it participates in shaping this future, taking into account the idea that today must not compromise tomorrow and its activity must leave as little footprint as possible on the planet and people. That is why they have continued with the commitment to develop products of natural origin, recyclable packaging and sustainable supplies. His philosophy is simple: do better every day.

Expanscience is the first pharmaceutical and dermo-cosmetic laboratory in the world to be certified B (Better Living Program) since May 2018. Being the first laboratory with Certification B, Mustela brand products are designed responsibly and innovative by favoring natural ingredients, experience and safety, as it develops its activities with a positive impact on society and the environment, reinforcing its commitment to a better life in all communities of parents and health professionals.

With Certificate B, Mustela reinforces its commitment through 4 pillars:

- The guarantee of naturalness and safety of its products, which currently contain an average of 95% ingredients of natural origin and exclude questionable ingredients.

- Respect for the environment with 100% ecologically designed products and 100% responsible plant supply chains.

- Investment in dermatological research for more than 70 years, to better meet the needs of the most fragile skin of pregnant women and children from birth.

- Proximity and support for new parents to contribute to the correct development of the child.

Mustela is committed to the "One Baby, A Thousand Questions" campaign to accompany new parents to provide accurate answers backed by specialists addressed to their needs for information and support in the care of their babies' and children's skin.

How to choose a safer, natural sunscreen this summer https://t.co/vQexbLR0Ld #healthykids

— Alice Jacob Tue Apr 04 04:33:42 +0000 2017

Mustela answers all questions about: 'What type of skin does my child have?' 'How to identify his particular needs?' 'What routine should I follow according to her?'

Her mission is to support them in knowing how to identify what type of skin their baby has and in this way provide them with the ideal product for hygiene and cleaning, care to calm itching, prevent chafing and protect them from sun damage.

Each skin type has its own physiological needs and its own way of supporting them depending on the context. Parents need to be aware of both the needs and support methods to help their child develop strong, healthy adult skin.

Mustela responds to the different needs according to skin types: normal, dry and atopic, with care products that protect the baby's fragile skin from birth, improving the barrier function, ensuring maximum tolerance and efficacy.

Mustela,"One Baby, A Thousand Questions" Mustela with you.

Accompanying you in the adventure of being parents

By your side since 1950 MUSTELA

For more information about Mustela, consult social networks, FB: @MustelaMexico and IG: @mustelamx or his page: www.mustela.com.mx

PRESS CONTACT: Paulina Arroyo paulina@arroyosotomayor.com 55 3485.1613

Press kit

Mustela dermo-cosmetic brand launches new campaign.