The Mayan Day - Yucatecan enterprises do not usually consider investment funds

Yucatán > Sociedad

"We want to absorb young businesses, the idea would be not to lose the majority to continue making decisions [...] without employers losing that sense of belonging and a majority within their own companies because many times that demotivates them," said Ramón Franco Ojeda director directorFounder of the Holding Group Mutant Fund and member of the Mexican Association of Online Sales (AMVO).

The founder of the First Specialized Investment Fund in the Southeast Commerce, explained that this effort will be aimed at promoting ventures and companies in three sectors: sustainable fashion (Slow Fashion), products and services focused on the well -being and care of the skin,as well as the beauty industry because he assured that they have been one of the most successful in e-commerce, according to Amvo.

In addition, they did an investigation of e-commerce projects in Yucatan and the results showed that these three sectors have a lot of potential.

He acknowledged that in “the Yucatecan businessman or entrepreneur is usually not accustomed to being bought by funds, I think that opening the borders to be able to do more things is what will touch us stone, it is the invitation to open, it is the great challenge what we have".

He invited the growing companies, entrepreneurs and entrepreneurs, two to five years in the market that want to climb to sell to all of Mexico or Latin America to join because “the nature of the e-commerce is to sell cross-border, beyond your own region".

He considers that in Yucatan there is a lot.

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With this fund, he said, they want to impulse between six and 10 Yucatecan projects, because currently the southeast is third place in digital purchases, the second is the west region and the first Mexico City.

Electronic commerce generated in 2020 a total of 316 billion pesos, 81 percent more than 2019, according to the online sales study 2021;He based on the expected figures for 2025 the creation of this fund, since they point to the sales of e-commerce in Mexico will grow 226 percent, according to a study called “The future of the reaile” conducted by Euromonitor International for Google.

In Mexico, an AMVO online sales study showed that in 2021 electronic commerce generated 316 billion pesos, 81 percent more than in 2019.

That same study ranked at home first and in the following two to fashion products, beauty and personal care, above pharmacy and supermarket.

For more information he made the website available: www.WE ARE MUFS.com

Edition: Laura Mirror