Ellen Degeneres Lanza Kind Science, its own anti -aging facial care line
It seems that there is nothing to resist the humorist Ellen Degeneres.After her foray into the world of decoration, the American has decided to try their luck in the cosmetics sector.
On October 26, Kind Science went on sale, the facial care line of DeGeneres, a project in which she herself has had three years working in secret.For this launch, he has had the collaboration, as co -founder, of his friend Victoria Jackson, someone who understands enough beauty, because in addition to being a makeup artist by profession he has founded his homonym firm of cosmetic products.
This is a project that includes seven daily use products, according to the recently created cosmetic label itself.Kind Science has gone to the market with a soft cleaner, a microexfolian.
The humorist says that she wanted to create a facial line for all skin types, whose properties transcend age, gender or race.While this is true, it is no less that the team took special care in the formulas to control aging, before which the winner of several Emmy awards states: "It really works".
Anti -aging formula, with another approach
However, he wanted to achieve this objective in a very particular way, showing his special look at life.The Kind Science co -founder has expressed that she did not want the anti -aging messages to use to permeate the project and therefore coined the "positive for age" term (Age Positive).With this word it proposes to encourage users to embrace the life they have already lived through their skin."Kind Science is not about anti -aging because aging is a good thing, it shows that you have lived a lot, learned a lot and, hopefully, you have laughed a lot," said Degeneres."I want to continue laughing, only with fewer expression lines and wrinkles!".
Ellen has also revealed the reason that has led him to carry out this project.In a statement from the firm, the comedian has told that she has struggled with her sensitive skin for years looking for care products for her skin to work, without finding it.After the failed search was when she decided to manufacture her own cosmetics for skin care without aggressive chemical ingredients, perfumes or preservatives: "I tried almost everything there is and finally decided to launch my own line, without wanting to compromise the things that matter most to me: Take care of yourself, animals and planet ".
And is that the latter is another of the pillars that support Kind Science."We call it 'friendly science' because he is kind to animals, he is kind to your skin, he is kind to the planet and is kind to your wallet.So everything is kind, "he explained.
The brand already has its own Instagram account where it accumulates more than 16.000 fans and you can consult specific information of each of the products.