'Alí Fuerza Natural', a venture supported by Bogotá Trade Fairs

In a joint effort between the Secretariat of Economic Development and the Mayor's Office of Bogotá, more than 4,500 entrepreneurs and merchants in the capital have benefited from the Trade Fairs, a strategy that arrived in this December season to various areas of the city with the aim of continuing to strengthen the economic reactivation of the productive sectors.

'Alí Fuerza Natural', is a venture that works with organic and vegan products, offering a line for skin care based on plants and seeds, which is part of the Christmas Fairs in the Plaza Fundacional de Usaquén. , with its large portfolio of products.

“We found out about the fairs through the page of the Ministry of Economic Development where they were looking for entrepreneurships that were vegan, we participated in the call and we were selected”, says Laura Londoño, creator of 'Alí Fuerza Natural'.

Bogotá continues to open spaces for the growth of entrepreneurs

In the framework of the 'At Christmas, Bogotá is improving' campaign, the Ministry of Economic Development has held different commercial and cultural events in more than 20 areas of the city, supporting the strengthening of entrepreneurs and merchants.

The Trade Fairs have allowed nearly 4,500 entrepreneurs and merchants and more than 1,000 artists to join these reactivation activities, showing their products and services in these commercial spaces.

'Alí Fuerza Natural' has found in the Fairs of the Secretariat of Economic Development, an opportunity to strengthen its sales and thus continue to position itself as a brand of the country, making itself known to more people.

“We were participating in Bogotá for 24 hours in a fair in La Alquería and right now we are at the Christmas Fair in Usaquén, we have a space set that allows us to promote our products”, affirms Laura Londoño.

In the following image we share some of the natural products that you can find for sale in 'Alí Fuerza Natural':

Two young people who started their business in Bogotá

'Alí Fuerza Natural' was born 4 years ago out of concern for two young people, Laura Londoño and Cristian Cárdenas, who were looking for a series of products natural products that could be offered to citizens for special skin care.

With this objective, 'Ali Fuerza Natural' found their lines of work in which they decided to bet on botany, organic and vegan, to create products focused on skin care with completely natural elements.

“We believe in the power of medicinal plants to take care of our skin naturally, our products are 100% organic and vegan”, comments Laura Londoño.

Handmade soap, facial masks, bath salts, exfoliants, moisturizers, medicated soaps, essential oils and gift kits for a spa at home, are some of the products that are part of the 'Ali Fuerza Natural' catalogue.

An enterprise that supports the empowerment of women

These young people found in their business a job opportunity not only for themselves but for other people, for this reason they decided to take their catalog to Barranquilla, Zipaquirá, Cartagena, Santa Marta and Bucaramanga, offering a great opportunity to women distributors who are in these places and who, thanks to 'Alí Fuerza Natural', have an economic income that through sales helps them to support their daily lives.

“These spaces have helped us to position ourselves as a brand, to continue growing in finances, in sales, to continue strengthening our brand and I believe that this is one of the possibilities that has allowed us to continue calling more people, we feel We are very grateful for these spaces and we feel that they are very productive for people who have their own projects”, Londoño points out.

and ends by sending an invitation to the public to participate in the Trade Fairs of the Ministry of Economic Development, in the following audio:

The Ministry of Economic Development will continue with its strategies to support the strengthening of Bogotá entrepreneurs, who at this time have found a space to exhibit their catalog of services and market their products at these Fairs open to all citizens.

If you are an entrepreneur or entrepreneur, we invite you to keep an eye on the page of the Ministry of Economic Development, www.desarrolloeconomico.gov.co so that you can participate in the next calls that the entity brings to the public.