Converting a piece of cloth or skin into a bag is indescribable

Converting a piece of cloth or skin into a bag is indescribable

Converting a piece of cloth or skin into a bag is indescribable

ERNESTO PASCUAL

As a wink to the year Xacobeo, Amazon launches 'The Handmade Tour: The Camino', an initiative to give visibility to local products.And, between 2.000 artisans who sell on their page, have chosen the Arnedana Elyeli brand as one of the seven firms to promote.

- Why the artisanal?

- Normal in Arnedo is starting working in footwear factories.I started by obligation, but then I realized that I liked sewing, making shoes.As I liked, I looked for people who were willing to teach me.I was very lucky: designers, employers...They helped me a lot.After a season in Alicante, where I worked as an assistant at a bag factory, I opted for my vocation.We have been with our brand for four years, which has the Rioja craft seal.

- What does that trade have to dedicate your life?

- When you express what you imagine with your hands, when you turn a piece of cloth or skin into some espadrilles, a bag, a belt or a backpack, it is a difficult internal satisfaction to explain.

«Convertir un trozo de tela o piel en un bolso es indescriptible»

- What do they do and how do they sell it?

- We make backpacks, leather bags, raffia, palm, alpargatas...It is a modern crafts, with many color combinations.All by hand, with natural and artisan products, but within a modern product for all ages and attending to what the public likes.This year we are very successful with some espadrilles with fun and cheerful motifs.We are a small workshop, with a family atmosphere: everyone around me are betting to help me to get this illusion that I have.We have the physical store in Arnedo, which my daughter takes it, we go to Fairs and the sale 'Online' has helped us a lot during the pandemic.

- How do you get to Amazon Handmade and what does it suppose?

- My son -in -law told me that Amazon was helping the artisans had more visibility through the Amazon Handmade.It was very simple for our products to expose, people like them...If we have survived before the pandemic it is thanks to our store 'online'y a Amazon Handmade.And in May they called us and included us in 'The Handmade Tour: the way'...I am very grateful because it makes us know many more people.They recognize us at fairs to which we are going, our brand sounds and our products...

- Is there a market for artisanal?

- Yes.Many people appreciate handmade products, far from large industrialized productions.In addition, at the time you say you are from Arnedo or La Rioja, everyone associates it with leather and leather tradition.And people dare more and more to buy this type of 'online' products, where we give all facilities.

Tendencias

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