Three factors behind the ‘boom’ of the micromultinational Mauricio Candiani

There was a time in the business world in which to describe a company like multinational was to give it the synonym of great.The cost of operating outside its original jurisdiction was so high, that it was an automatic exclusive for most small businesses in any country.

And while many continue to see the multinational as an exclusive effect of size, today a micromultinational of a Latin American country - without any corporate office, but with a functional website and computers - sold a service to an American company that will be delivered in person by a national by a nationalEuropean.

In its simplest definition, a multinational is a company that has recurring businesses in several countries.With or without formal subsidiaries, it causes profits in more than one jurisdiction and - at a certain moment - concentrates them in their country of origin.

What explains the Micromultinational Boom in the world?Here three factors for reflection:

1) The online payment systems are the Microglobality catalysts.- The pure presence on the web does not explain the cross-border microcomercio boom.Moveing money between countries in the traditional financial system is so complex and expensive, that the ease of digital payment makes all the difference for small businesses.

Without delerite of the modest efficiencies won in the world of traditional credit and debit cards, it is the confidence that the online payment systems such as Paypal, Stripe, Mexpago and more what explains the multiplication of digital portfolios, the digital portfolios, thepayment links and specialized micromultinational ministers.

2) Digital communication access the niche, while multiplying the scope.- It is already quite digested in the business world that being on the web is as insufficient as only having social networks without any communication policy that intelligently pays your commercial process.

Another 5am run for me today!IT’s Sort of Like Meditation BC you have control your Breathing and Clear Your Min ... https://t.co/9z6kvhvume

— Macie Liu Thu Jun 25 09:47:28 +0000 2020

When a small entrepreneur dominates the language of one or more niches and builds several audiences, it takes nothing to feel like communicating and marketing digital is to speak beyond its postal code.The scope, only limited by the language, is instantly multinational.

3) Micrologicism offers more scope than the possibilities of many businesses.- Only the ignorance of alternative options, routes and prices prevents trade beyond your traditional limits.Moving goods and delivering services in unsuspected places is a constant for micromultinational.

Yes. You have to learn to design optimal times and forms to deliver what is sold, measure risks, meet certain fiscal rules and administer differentiated expectations of customers.Nothing that cannot be raffled in a world increasingly designed to resolve remote issues.

However, there are challenges for non -underestimable micromultinational.The first: the mentality.Understand that not everything becomes the same in other latitudes, nor do everyone understand the same language.Achieving the balance between what should be seen or read the same and what should be perceived personalized, is not a single person's task, or a single work cycle.

Globalization has not only built global consumption capacity;He has detonated local business with global access.And the more microenterprises they are underwent in digital as an intrinsic element of their business model, the more the micromultinationals that mature in different markets will be.

Everyone puts the scale to the word micro.Each owner decides how much he wants to multiply his multinational presence.What nobody should deny is that the world of digital accelerates micromultinational.