Daniel Alonso announces his retirement | Trade

Daniel Alonso announces his retirement | Trade

Daniel Alonso announces his retirement | Trade

JOSÉ MARÍA URBANO Aviles

Daniel Alonso Rodríguez has just retired after turning 80 years of age and having dedicated practically his entire life to working and building an industrial group that in some segments is a world leader. From now on he will appear as honorary president of the group that bears his name, ceding the executive and management work to his sons, Daniel, Orlando and Jesús. His daughter, Sonia, an engineer by profession, has always remained outside the company.

It can be said that Daniel Alonso's entrepreneurial vocation began as a child, when in his native Arija he dedicated himself to multiple tasks, apart from helping at his parents' house. Born in 1934, he arrived in Avilés in 1952, almost three years after his father had joined the then Spanish Glass Factory in La Maruca.

The future entrepreneur worked in various trades, almost all involving trucks, machinery and metal. After doing his military service in Carretas, Zaragoza, he returned to Avilés and after working for a few months as a Glassware worker, where he entered as a third-class officer, he decided to combine that job with other jobs in a small warehouse in La Maruca, where he they fundamentally checked the trucks, the old 'Russians' and the GMCs that at that time were not enough to carry material to the incipient work of Ensidesa.

Shortly after, he decided to leave his permanent job as Glassware and started on his own, first in the same space in La Maruca, next to the mythical Aladino bar, until its owner decided to open his well-known Bar Lámpara in the center, a benchmark for Real Avilés fans.

Daniel Alonso announces his retirement | El Comercio

As soon as the 1960s began, he bought the transfer of a larger space in the Santarúa area for 20,000 pesetas and with his first savings he also bought a Lancia truck, which he shared with his cousin Julián. At the age of 31, he moved to Avenida Conde de Guadalhorce, paying one million pesetas for the new factory space. And from that moment it can be said that the Daniel Alonso group did not stop until today, when its creator announces his retirement, leaving a conglomerate of companies in the hands of his children that continue to expand, opening markets in a permanent, although now the horizon is much broader and covers practically the five continents.

The intensity of Daniel Alonso's work and the name he made for himself as a serious and compliant businessman meant that his client portfolio did not stop growing. At the age of 40 he definitively leaves the task overalls and 'goes up' to the offices. From there, the takeoff of the industrial group is already unstoppable. Companies such as Ensidesa or Endesa began to hire him for large-scale projects, such as the Andorra power plant in Teruel, a project that marked Daniel Alonso, who has always considered that everything came to a head from there.

As the businessman increased his order book, he began to diversify the group, with the creation of companies that are still a benchmark today: Tadarsa, Aplacansa, Daorje, Danima. With them he was able to get fully involved in sectors such as the transfer of garbage, assembly, manufacturing of trucks and machinery for the Army, special transport and a wide capacity for maintenance in plants such as the aforementioned in Andorra, which would be followed by other in Cartagena, Ferrol or Almería. Waste treatment at Cogersa, the same as in the Canary Islands or Galicia, up to the export of equipment to Cuba, Nicaragua, Venezuela or Mexico.

With Daorje it became the most important auxiliary company that ArcelorMittal, the former Ensidesa, has ever had. And with the sale of Daorje, a new stage began, the current one, in which the Daniel Alonso Group has fully immersed itself in sectors such as wind power through the company Windar Renovables, in addition to building a special warehouse in Gijón, at the side of the Arcelor sheet metal mill, named Dacero.

As is known, the Daniel Alonso Group maintains two factories open in India and Brazil. The first one is located in the west of the country, in the state of Gujarat, and occupies some 17,000 square meter warehouses. It has a production capacity of 616 towers per year, which is equivalent to 1,232 Mw of power. The one in Brazil is located in the state of Bahia, fifty kilometers from the capital, El Salvador, on a 9,000 square meter warehouse and a production capacity of 220 towers per year, about 440 Mw.

It is in Asturias where Windar develops a large part of its production of wind turbines and offshore foundations, mainly at PEPA and also at its facilities in Gijón, next to ArcelorMittal's plate mill. It also maintains manufacturing plants open in Navarra and Jaén, while the commercial address is located in Madrid. Windar Renovables has become one of the world leaders in wind power construction, with a growing client list that includes the main energy multinationals, such as Iberdrola itself, Gamesa, Alstom, Vestas, Siemens or General Electric, among others.

The group's last major operation was the purchase of Idesa engineering for oil and gas capital goods.

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