Balenciaga and Gucci present their powerful alliance: 'The Hacker Project'

When Balenciaga presented during his spring/summer 2022 parade his collaboration with Gucci uncovered the controversy.Garments that combined the essence of both firms were shown in a series that aroused the doubts among the experts of the fashion industry, but now both firms have already revealed the secret that was hidden after this union: The Hacker Project.

The Hacker Project, which was presented yesterday, defines a collaboration in which Balenciaga reinterprets the Gucci codes placing the appropriation as a conceptual axis, on which other terms such as the brand image and falsification and falsification.Following this idea, the firm premiered yesterday in 74 emerging spaces, pop-ups and physical stores around the globe different exhibitions and unique samples of this series of collaborative pieces.

Pret- à-porter garments, accessories, bags and different supplements shake hands crossing both kering fashion houses to explore the hacker universe.Details such as the replacement of the double G of Gucci with the double B of Balenciaga flood the bags, but also other pieces such as the curtains or the upholstery and, even, the windows of the spaces in which this collection is presented are adorned underThis concept with the semi-covered crystals by graffiti that place the name of Gucci painted under the label of the Balenciaga store or pop-up.

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Vests, caps, bags, socks, belts or purses that costs to distinguish which of the two firms belong.This is The Hacker Project, an ironic collection that leaves anyone indifferent and that, in addition to recovering the spring/summer 2022 parade of Balenciaga, also tributes to which Alessandro Michele made in his day in his collection resort 2022, when by the wayFrom the Centenary of Aria Gucci, he showed different Gucci silhouettes with the Balenciaga logo.

The fashion cycle constantly reinvents itself and in an era in which it seems that almost everything is invented the collaborations resurface to go one step further and offer us, not only aesthetics and functionality, but also a teaching of critical thinking.Both Balenciaga and Gucci are those of the transgressive luxury fashion houses that always put the industry and its creative concept never goes unnoticed.There is no doubt that this will not be the first collaboration of this nature that we see in the next seasons.At the moment we can enjoy The Hacker Project.